Well-rounded 360⁰ automotive investment & operations veteran & continuous learner focusing on Growth, new business models for mobility, subscription, leasing, EV/Hybrid, Venture Capital, M&A and Family Business

Hesham Amer is the Managing Director of Chery International’s distributor in Saudi Arabia (Sanabel Motors), overseeing 11 branches, driving sales expansion, and leading a workforce of 350+ employees while achieving the highest levels of customer satisfaction. A well-rounded 360⁰ automotive investment and operations veteran, Amer is a continuous learner with a focus on growth, innovative business models in mobility, subscription services, leasing, EV/Hybrid technology, venture capital, M&A, and family business governance.

Previously, Amer set the strategic investment direction for Scope Investment across North Africa, GCC, and CIS countries, spearheading EV dealership networks, EV infrastructure development, and manufacturing. He also played a key role in launching profitable quick-service networks in the UAE, competing with ENOC, EPPCO, and ADNOC.

In Saudi Arabia (2021-2022), Amer doubled market share for the Chinese brand GAC as Brand Director at Aljomaih Automotive, surpassing business objectives through a paradigm shift in retail penetration, focused rental business expansion, and elevating customer experience. He led geographic expansion and manpower growth, ensuring dealer profitability and market dominance.

Amer has also held key leadership roles at Peugeot GCC (now Stellantis) and Nissan KSA, developing cross-channel sales strategies, enhancing brand reputation, and achieving industry benchmarks in customer satisfaction. He has been instrumental in revolutionizing fleet sales financing, introducing innovative financial models for key operators in Saudi Arabia.

A seasoned automotive leader, Amer is proficient in sales management, brand building, customer experience enhancement, finance solutions, creative marketing, CRM, after-sales service, and technical operations. His expertise extends to business transformation, change management, and talent acquisition, assembling high-performing teams aligned with strategic growth objectives.

Amer has also contributed to pioneering digital automotive solutions, including the SmartCar App, a connected vehicle technology enabling remote access and control via a mobile app backed by Microsoft Azure.

In the evolving landscape of mobility and subscription services, Amer has played a pivotal role in strategic partnerships with Uber, Careem, E-Kar, and UDrive, delivering profitable solutions for fleet operations. His expertise in EV and Hybrid cost optimization has helped fleet operators maximize profitability by optimizing TCO (total cost of ownership) and infrastructure investments.

With extensive cross-cultural and cross-functional experience, Amer has driven business transformation and family business institutionalization, advising on succession planning, governance, and young family member integration.

Amer holds an Executive MBA from Hult Business School, Six Sigma certification from the American University in Cairo, a degree in Automotive Engineering from Ain Shams University, and executive education credentials from Michigan Ross School of Business, HEC Paris, and Barcelona Club’s High-Performance Leadership program.