Well-rounded 360⁰ automotive investment & operations veteran & continuous learner focusing on Growth, new business models for mobility, subscription, leasing, EV/Hybrid, Venture Capital, M&A and Family Business

Hesham Amer has set the strategic investment direction for Scope Investment in North Africa, GCC and CIS countries for automotive execution for EV dealership network, EV infrastructure, and manufacturing. Also, the strategy and investment direction to roll-out of profitable quick service networks in the UAE as a competitor for ENOC & EPPCO & ADNOC networks.

In Saudi Arabia in 2021 & 2022, Hesham Amer was delivering stellar performance handling one of the most intriguing Chinese brands (GAC) doubling KSA market share and exceeding committed business plans. As a GAC Brand Director within Aljomaih Automotive, Amer has developed a paradigm shift penetrating higher secondary retail segments, focused rental business as well as elevated customer experience levels amongst competitors with focused immaculate geographic and manpower expansion and growth vision to dealer profitability.

Amer’s previous responsibilities included spearheading Peugeot GCC (Now Stellantis) and Nissan KSA growth strategy; crafting cross-channel sales plans; executing the brand promise; building a credible floor for sales for mid & long-term profitability; and enhancing reputation across consumer touch-points across different sales channels (retail, fleet, Government & sub-dealers). Amer is also in charge of improving the overall customer experience, reaching sales targets and setting industry benchmarks for customer satisfaction as a strategic priority for Nissan KSA as well as Peugeot GCC.

As a seasoned automotive professional, Amer builds brands for sales management, maximizes value for customers, creates sales finance, contributes to creative marketing, optimizes network presence & development, builds & utilizes CRM, and provides after sales service/parts as well as technical services & warranty. Amer has succeeded to change the game of sales financing in Saudi Arabia for key fleet accounts creating new innovative sales finance solutions for prominent key fleet operators where full business model has been re-designed for value analysis.

Also, Amer has participated to deliver the most innovative product in the Middle East: “SmartCar App”, a proprietary in-vehicle hardware connected to Android/iOS app that allows vehicle owners remotely to take full control for the vehicle including geo-fencing backed by Microsoft Azure server.

Focusing on new automotive mobility and subscription businesses for Uber / Careem / E-Kar / UDrive, there was a clear leap moves and involvement in providing profitable business solutions for these brands across the board.

Electric vehicles and Hybrid vehicles boom in the Middle East region have essentially required budgeting for TCO (total cost of ownership), charging as well as infrastructure cost optimization is one of the core skills that Amer can provide to fleet key accounts in order to maximize profits.

Throughout his career Amer has fitted into many cross-culture environments and cross-functioning teams in projects, assignments and field tasks to perform change management and business transformation in managed accounts. Amer hired many talents and built teams that strategically suite the planned purpose and the vision.

Amer is a skilled professional in family business mitigation and institutelization, drawing broader terms for family constitution, succession and business enrolments for young family members. Education credentials of Amer include Executive MBA from Hult Business School, Six-Sigma from the American University in Cairo, Automotive Engineering from Ain Shams University in Cairo, Executive Education from Michigan Ross School of Business, Leadership Certification from HEC Business School, and Barcelona Club official studies in High-Performance Leadership.