My Business Profile

Amer’s current responsibilities include spearheading Nissan KSA growth strategy; crafting cross-channel sales plans; executing the brand promise; building a credible floor for sales for mid & long-term profitability; and enhancing Nissan reputation across consumer touch-points across different sales channels (retail, fleet, Government & sub-dealers). Amer is also in charge of improving the overall customer experience, reaching sales targets and setting industry benchmarks for customer satisfaction as a strategic priority for Nissan KSA.

Putting the end-result at the front of perspective, Amer helps Fortune 500 automotive companies in the region to strategize, to achieve and to grow profitably in the Middle East region for sales & after-sales.

As a seasoned automotive professional, Amer builds brands for sales management, maximizes value for customers, creates sales finance, contributes to creative marketing, optimizes network presence & development, builds & utilizes CRM, and provides after sales service/parts as well as technical services & warranty. Amer has succeeded to change the game of sales financing in Saudi Arabia for key fleet accounts creating new innovative sales finance solutions for prominent key fleet operators where full business model has been re-designed for value analysis.

Also, Amer has participated to deliver the most innovative product in the Middle East: “SmartCar App”, a proprietary in-vehicle hardware connected to Android/iOS app that allows vehicle owners remotely to take full control for the vehicle including geo-fencing backed by Microsoft Azure server.

Throughout his career Amer has fitted into many cross-culture environments and cross-functioning teams in projects, assignments and field tasks to perform change management and business transformation in managed accounts. Amer hired many talents and built teams that strategically suite the planned purpose and the vision.

Amer is a skilled professional in family business mitigation and institutelization, drawing broader terms for family constitution, succession and business enrolment for young family members.

Education credentials of Amer include Executive MBA from Hult Business School, Six-Sigma from the American University in Cairo, Automotive Engineering from Ain Shams University in Cairo, and Executive Education from Michigan Ross School of Business.